کتاب مدیریت ورزشی (زبان انگلیسی)

کتاب مدیریت ورزشی (زبان انگلیسی)

این کتاب به زبان انگلیسی و مناسب زبان تخصصی رشته مدیریت ورزشی نیز می‌باشد.

۶ شاخه مهم را تشریح می‌کند:

1. بازارایابی ورزشی
2. رسانه ورزشی
3. روابط عمومی ورزشی
4. مدیریت استراتژیک ورزشی
5. توریسم ورزشی
6. مدیریت رویدادهای ورزشی

مولف: علی کروکی

چاپ: اول – پاییز ۱۴۰۲

نشر: آرنا

تعداد صفحه ها: ۱۰۳

کیفیت خوانایی: فایل اصلی

تعداد فصل: ۵

فهرست مطالب:

• Chapter 1: Sport Marketing

• Sport Marketing
• Sport Fans
• Types of sports
• Benefits of sports marketing
• New challenges for sports marketing
• The marketing of sports teams and events
• The marketing of products through sports
• Examples of marketing of products through sports Sponsorship of events
• Sponsorship of teams
• Sponsorship of athletes
• The promotion of sports to the public to increase sports participation
• Relationship Marketing in Sports
• Social Media and relationship marketing in sports
• Sports marketing through social media

• Chapter 2: Sport Media

• Sport Media
• The Role of Media in Sport
• The impact of social and digital media on sport
• Find out how the media affects sport itself, as well as teams and individuals
• Sport Sponsorship, Public Relations and social media

• Chapter 3: Sport Public Relations

• Introduction
• Dimensions
• Audience of a sports organization
• Permanent Public Relations Activities
• Sport Public Relations and social media
• Other areas of public relations activity
• The value of Sport Public Relations
• The most important public relations skills in sport
• Operational differences with apps
• Planning Operations Decisions in Sport Public Relations
• Overall objectives and operational objectives should:
• Sports Facilities Management
• Management Plan Guide
• What is a management plan?
• Specific outcomes of a good management plan include:
• Vision statement
• Mission statement
• Goals
• Mission statement
• Goals
• Major initiatives
• Getting started
• Process for developing a management plan
• Writing a management plan
• Executive summary and recommendations
• Industry and organization
• Market research
• Market research methods
• Customer services plan

• Chapter 4: Sport Strategic Management

• Sport Strategic Management
• Background Strategy
• Analysis of the direct
• Potential competitors
• Rivalry among existing organizations
• Bargaining power of customers
• Bargaining power of suppliers
• Replacement Products
• Environment indirectly
• Legal and political factors
• Economic factors
• Management factors
• Socio-cultural and demographic factors
• Analysis of the internal environment of the organization
• Diagnostic analysis of the organization
• Process orientation vs. structure orientation
• Organizational culture
• The development of the strategy

• Chapter 5: Sport Tourism

• Sport Tourism
• What is sport tourism?
• What is sport event tourism?
• What is active sport tourism?
• What is nostalgia sport tourism?
• Why has sport tourism become so popular?
• What are economic forces that drive sport tourism?
• What are technological innovations that influence its popularity?…
• What attitudinal and value changes have occurred?
• What are the impacts of sport tourism?
• What are the economic impacts of sport tourism?
• What are its socio-cultural impacts?
• What are the environmental impacts?
• What are general benefits of sport tourism?
• What are the characteristics of sport tourists?
• What are general characteristics of sports events travelers in the United States?
• Classification of sport tourism
• Hard and soft sport tourism
• Sports event tourism
• Celebrity and nostalgia sport tourism
• Active sport tourism

• Chapter 6: Sport Event Management

• Sport Events Management